WEB DESIGN .

1. Functional marketing strategies.

The implementation of this type of marketing strategy involves considering the four large controllable variables of a company: product, price, point of sale. The functional capabilities of a company constitute a competitive advantage.

2. Branding strategies or brand positioning.

Objective to position a certain brand image in the imagination of the target audience. In this way, the aim is to be perceived and identified with the characteristics and values that have been defined. It allows taking the feeling and perception of a brand to new horizons. Differentiate a brand from its competition and what values define its behavior.

3. Committed marketing strategies
Cause strategies or engaged marketing involve collaboration between companies and organizations, which causes a social impact. Today’s consumers expect a cause that transcends the business of brands, they expect companies to be socially responsible as well.

4. Market segmentation strategies
Market segmentation is a type of marketing strategy, categorizes potential customers into different groups (or segments) to personalize messages. Depending on certain criteria and variables, this classification can reach different levels of depth.

Differentiated segmentation

Divide audiences into different segments and execute different strategies for each one, tailoring and personalizing messages for each segment.

Undifferentiated or massive segmentation. Appeals to the entire public. In a massive way, it seeks to reach as many customers or potential customers as possible.

Concentrated segmentation. Focus marketing efforts and actions on a single segment, allowing you to reduce costs and create highly effective messages.

1 to 1 (or one to one) segmentation. It is highly personalized and is directed at very specific segments, targeting each consumer individually (which is why it usually implies higher costs).

5. Digital marketing strategies. In the digital, data and information age, they represent the most widespread type of marketing strategy and also the most diverse. Their objective is to promote brands and their businesses on the Internet and in digital ecosystems, for which they implement various strategic approaches that are typically integrated with each other.

Email marketing strategies
E-mail marketing strategies are among the oldest in digital environments. However, they are still a tool with great potential for loyalty.